Music Videos: Introduction & BLACKPINK: How You Like That : CSP

Music Videos: Introduction & BLACKPINK: How You Like That: CSP

Introduction:

What are the key conventions of music video?

- Key conventions of music videos include performance, narrative, or concept-driven styles; fast-paced editing, close-ups of artists to build brand image, and thematic lighting and mise- en-scene to match the genre.

What is intertextuality?

- Intertextuality is the shaping of a text's meaning by other texts, referring to the interconnected nature of artistic works, literature, and media

When did music videos first become a major part of the music industry?

-Music videos first became a major, essential part of the music industry in the 1980s, specifically driven by the launch of MTV.

What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

- MTV (Music Television) launched on August 1, 1981, revolutionizing the music industry by playing 24-hour music videos.

How are music videos distributed and watched in the digital age?

In the digital age, music videos are distributed through digital aggregators that push content to global streaming platforms (YouTube, Vevo, Apple Music, Tidal) and watched primarily via video-sharing apps, social media, and on-demand streaming services

Extension:

The writer says "You can see where the rivalry has come from. Barely four years on from their debut release, BLACKPINK seem to be repeating BTS’s boundary-breaking success, racking up commercial achievements that would once have been unthinkable for a non-Anglophone artist. They are currently the most-followed girl group on Spotify and the most-subscribed band on YouTube. Just as BTS’s success drew artists from Ed Sheeran to Nicki Minaj into their orbit, so The Album features guest appearances by David Guetta, Selena Gomez and Cardi B, the co-author of WAP finding herself in more prim company than usual. The metaphors of Ice Cream aside – “you’re the cherry piece, so stay on top of me” – the closest The Album comes to the mention of sex is Bet You Wanna’s reference to a gentleman keen to give the song’s narrator something mysteriously called “an all-night hug”. "t

BLACKPINK How You Like That:

What are BLACKPINK fans known as?
- BLACKPINK's fan are known as 'Blinks'

What audience pleasures are offered by the music video for How You Like That?

-The music video for BLACKPINK’s "How You Like That" offers audience pleasures through consistent branding, empowering messages and fashionable outfits.
  
Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?

- This shot with the sunlight right next to her whilst slowed slightly down offers BLACKPINK fans aesthetically pleasing shot as well as the background for the shot that looks cinematic.


- The wings being strategically placed behind her so that when she lifts her hands it looks like she was wings now fits with the meaning the song which is empowerment and independence.


- The shot of her in a casket being lowered into the ground is a shot that also circles back to the meaning of the song which is the death of the old you and rebirth. She is also looking directly at the camera whilst she is addressing someone as 'you'.

How was the How You Like That music video marketed and promoted to the audience? 

- BLACKPINK's "How You Like That" music video was marketed through an intense, multi-week global campaign emphasizing digital dominance, featuring daily teaser posters, concept videos, and an hour-long pre-premiere Q&A on YouTube, resulting in a record-breaking 86.3 million views in its first 24 hours.

Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop is a global phenomenon due to its high-quality, polished production, combining catchy music, synchronized choreography, and visual aesthetics. Its rise is fuelled by massive social media engagement, intense idol training, and strategic South Korean government support aimed at spreading cultural influence.



 




Comments

Post a Comment

Popular posts from this blog

First Blog Post

1)  Which part of Media are you looking forward to the most? -  Designing things 2) What knowledge and skills do you hope to learn in Media? 3) What grade are you realistically hoping to achieve in Media?   7 - 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  - Phone, Tv, Laptop, Tablet 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  - 3-5 hours a day 6) What was the last TV programme or film you watched? - Doctor Strange 7) What device or subscription do you use to listen to music? - Spotify 8) Are you on social media? If so, what social media do you have and why do you like it?  - TikT ok, Pinterest 9) Finally, do you think the media is a positive or negative thing for young people? Why? It can be a helpful way for young people to communicate with each other but can also have unhealthy effects on young people and ho...
Read more

Audience Effects Theory

Audience Effects Theory Passive Reading: - Taking every piece of media you come across at face value and not having any thoughts about. Active Reading: - When you see a piece of media you actively think about it therefore engaging with Hypodermic Needle Theory: -  The hypodermic needle theory,  suggests that media messages are like a drug, directly injected into a passive audience and capable of shaping their beliefs and behaviours . Blumer and Katz's Uses and Gratifications Theory: Information/Surveillance: - Blue Planet: The show is about the ocean and and sea life living in their marine habitats and how they coexist. Identity: - Bend It Like Beckham: The movie portrays the main character trying to juggle both her culture and her passion for football  Diversion/Entertainment: - Iron Man: The movie consists of constant action and is extremely entertaining Relationships: - Sesame Street:  This long-running program blends education with a supportive atmosphere, teachi...
Read more

Denotations and Connotations Analysis

Image
      Denotation and Connotation Analysis Denotations: - There is a boy, looking at the camera. There is a tagline that says " Dig toilets, Not graves" - In the background there is a mud wall and a blurry village behind the boy Connotations: - The photo suggest the boy lives in poverty and judging off of his facial expressions he is sad or angry. - From the background, the use of a mud wall emphasises his struggle and poverty which is supposed to make audiences pity this boy, but it also highlights the text which illustrates the narrative that this boy will likely die without help (the charity) which makes this ad more effective - The positioning of the boy next to the text looking sad is supposed to make audiences or anyone who comes across this ad to feel sympathetic towards the boy and want the help him. Denotations: - The is a bottle of Coca Cola, behind the bottle there is a sunny field. - There is also a tagline that says "open a Coke, open happiness" Connotat...
Read more