Nehal Media Blog Y10

Kim Kardashian : OSP Context: What is Kim Kardashian's background?   - Kim Kardashian is half Armenian, half American, born in Los Angeles, California to Rob Kardashian and Kris Jenner who first gained traction from her family's reality TV show 'Keeping Up with the Kardashians'. Language: Differences you can see between her Instagram and TikTok: 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. 3. Evaluate which platform gives her the most control over her brand image, and why. 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.     a. Screenshot/sketch the post; note colour palette, shot type, caption style.     b. Write 2 sentences: What does this post want the audience to think of her? Industry 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. 2. Explain why concentration of ownership might be...

Marcus Rashford : OSP  Context: Website      One thing that is FOOTBALL:   - The photos of Marcus Rashford on the front page wearing the England kit   One thing that is  CAMPAIGNING:   - Mentions of his charity contribution in the 'ABOUT' section of the website   Language:     Website Analysing:    Denotations: 1 - Photo of Marcus Rashford wearing the England Kit 2 - Photo of Marcus Rashford wearing a Burberry scarf 3 - Photo of Marcus Rashford celebrating on a pitch   Connotations: 1 - He is patriotic towards England and the England football team  2 - He is a luxury brand ambassador  3 - He just scored a goal meaning he is a good football player   Technical Code:   - The side bar that leads you to different parts of the website   Judge: Is the site 'bitty' or 'well-integrated and coherent'?   - The website is well integrated and coherent.   3 Differences between his website and...