Film Industry: Marketing - Marvel Cinematic Universe

Film Industry: Marketing - Marvel Cinematic Universe

Marvel Cinematic Universe

- There were 22 MCU films at the time of the article

The MCU is the most successful film franchise of all time making more than $18.2bn (£13.7bn) to date.

- The MCU started in 2008 with Iron Man 1

Sony Pictures owns the film rights to Spider-Man and his universe, but licensed the character to Marvel Studios (owned by Disney) for inclusion in the Marvel Cinematic Universe (MCU) due to a landmark deal

- Walt Disney own the rights to The Fantastic Four and The X-Men

Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future.

, external, making more than $18.2bn (£13.7bn) to date.

Extension:Black Widow:- The Guardian generally found Black Widow to be an enjoyable, solid Marvel entry, praising its strong female focus, action, and particularly Florence Pugh's performance, though some critics noted its familiar MCU formula and one reviewer faced backlash for what many deemed sexist observations about Scarlett Johansson's voice and appearance, focusing too much on her sensuality rather than character. It's seen as a good, if standard, standalone film that delivers on action and adds depth to Black Widow's backstory. Marvel at 80 Years Old:- Marvel Comics has endured for 80 years due to its storytelling expertise, creating relatable characters, and successfully transitioning its shared universe concept to film. The Marvel Cinematic Universe (MCU) is vital to its recent success, becoming a globally recognized phenomenon and offering a significant platform for the brand.

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