Nehal Media Blog Y9

Represent NHS Blood campaign: CSP What is an advertising campaign? - an organized course of action to promote a product or service. What is the objective of the NHS Represent campaign? - The NHS 'Represent' campaign (2016) was a partnership with the MOBO Organisation designed to address the critical shortage of blood donors from Black and Asian communities.  - It aimed to increase the number of donors from these backgrounds, as they are more likely to have the specific, rare blood types needed to treat conditions such as sickle cell disease and thalassemia. What does this advert want people to do once they've seen it ? - The advert wants people of minority backgrounds to donate blood to help their community. Why is the advert called 'Represent'? - It is called 'Represent  ' because by donating they are representing minorities who don't have blood compatible to theirs because of the lack of POC donators. Why have the producers chosen celebrities to featur...

 OMO Print Advert: CSP What year was the advert produced?  The advert was created in 1955  How were women represented in most adverts in the 1950s? - Women were represented as housewives, the cook, the cleaner and the laundromat therefore restricting them to household chores.    How does the heading message and the style of the text promote the product? - The slogan 'OMO make whites brighter' makes the viewer intrigued, the word 'brighter' creates a conflict between 'dull' and 'ordinary' laundry and 'OMO brightness'. - There is also a zig-zag pattern that stresses the slogan to the viewers. Why is a picture of the product added to the bottom right of the advert? - There is a picture depicting the product that they are trying to advertise. What are the connotations of the chosen colours in this advert - red, white and blue?   - The colours red, whit and blue have patriotic connotations because of it being the colours of the British flag and that p...

Galaxy: CSP Key Conventions of the Galaxy ad: Slogan Music/ Soundtrack  Star Power/CGI Nostalgia Imagery/Colour Palette Backgroung/Setting What is the  key message  the Galaxy advert: - The key message of the Galaxy advert is that the chocolate being advertised will give consumers pleasure and that it gives a well deserved escape from ordinary life.   Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? - Audrey Hepburn is a famous British actress from the 1950-1960's who is famous for best know for her award winning films like Breakfast at Tiffany's (1961)   and Roman Holiday  (1954) which the advert is based off of. What is Intertextuality? - Intertextuality is the practice of referencing a media text (usually well known) in anther media text. e.g. The Lion King is based off of the play Hamlet What Audrey Hepburn films are referred to in this advert and how is this effect created ?  - Breakfast at Tiffany's (1961) i ...

Gender Stereotypes in Advertising:   Adverts from the 1950's:   Adverts from post 2000's: Stereotypes of women can you find in the 1950s adverts: Women seen as inferior to men, less strong and less smart Only depicted in cooks, cleaners, mothers or prizes for men Toxic Beauty standard, only meant to be thin and always looking good Dependent on men physically and financially  Stereotypes of women can you find in post-2000's adverts: Still a Toxic Beauty standard, more focused on body image and clothes Supposed to show more skin as apposed to the modesty of 19450's adverts targeted at women More about independence as women and not depending on men Differences between stereotypes of women  in the 1950s adverts to  women can you find in post-2000's adverts:   -  The image of western women more specifically American women in the 1950s was heavily shaped by popular culture  the ideal suburban housewife who cared for the home and children  appeared ...

Advertising : Key Conventions: Skittles Advert Analysis: - In the picture you see the product (Skittles) display in front of multiple Skittles arranged in a rainbow formation whilst sorted into their colours emphasizes the variety that Skittles has to offer. - the Slogan 'Taste the rainbow' furthers this idea that they have every colour of the rainbow and enforces the idea they have a variety of colours and flavours that you have to 'taste'. - The visual vibrancy of the ad adds to to the creative and imaginative vibe that Skittles have built around themselves that appeals to all age demographics and audiences, not having to dive into the off-beat and dark humour that most ad campaigns lean into to accumulate an older audience. - You can also how the logo is a vibrant red which draws audiences in and stands out amongst the dull and mundane reality that consumers live in but also stand out against competitors. - Even in the packaging you can see the skittles displayed on ...

 Media Test Learner Response Question 6 Rewrite: - Charities might use pictures of children in their advertisements to evoke feelings of pity and guilt that would drive donations. they could also show children to highlight their vulnerable condition and emphasize their innocence and helplessness. Intense images of children in unfortunate situations will place a sense of responsibility but also urgency onto viewers and the  Water Aid  advert displays this with the main subject being the child at the centre of the frame staring directly at the camera which would place responsibility on the viewers but also creates tension between viewers and the child. The advert also achieves this by placing the subject in an area with a background with huts which connote poverty to 1st world viewers furthering this narrative of a helpless child in need of help.