Represent NHS Blood campaign: CSP

Represent NHS Blood campaign: CSP

What is an advertising campaign?

- an organized course of action to promote a product or service.

What is the objective of the NHS Represent campaign?

- The NHS 'Represent' campaign (2016) was a partnership with the MOBO Organisation designed to address the critical shortage of blood donors from Black and Asian communities. 

- It aimed to increase the number of donors from these backgrounds, as they are more likely to have the specific, rare blood types needed to treat conditions such as sickle cell disease and thalassemia.

What does this advert want people to do once they've seen it ?

- The advert wants people of minority backgrounds to donate blood to help their community.

Why is the advert called 'Represent'?

- It is called 'Represent ' because by donating they are representing minorities who don't have blood compatible to theirs because of the lack of POC donators.

Why have the producers chosen celebrities to feature in the advert?

- Because they serve as representation for their communities and they are inspiring.

What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

- They could symbolise how empty they are and the lack of donors or the chairs waiting to be filled by people of Black or Asian heritage and how the chairs are waiting for them.

How does the advert match the key conventions of a typical urban music video?

- The urban scenery is a key convention because the people they are trying to reach out to are from urban areas like London.

How does the advert subvert stereotypes?

  • The advert depicts a man in a wheelchair doing basketball
  • The advert shows a POC Muslim women in STEM
  • The advert shows a women doing boxing
How does the advert reinforce certain stereotypes?
  • The advert shows a man in Parliament but no women in those positions
  • The advert predominantly shows women in makeup
Key moment from the advert

- This is a Dolly Shot that inches closer and closer to the blood donation chairs.

- This represents the chairs waiting to be filled by people of minority trying to help their communities.




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