OMO Print Advert: CSP

 OMO Print Advert: CSP

What year was the advert produced?

 The advert was created in 1955

 How were women represented in most adverts in the 1950s?

- Women were represented as housewives, the cook, the cleaner and the laundromat therefore restricting them to household chores. 

 How does the heading message and the style of the text promote the product?

- The slogan 'OMO make whites brighter' makes the viewer intrigued, the word 'brighter' creates a conflict between 'dull' and 'ordinary' laundry and 'OMO brightness'.

- There is also a zig-zag pattern that stresses the slogan to the viewers.

Why is a picture of the product added to the bottom right of the advert?

- There is a picture depicting the product that they are trying to advertise.

What are the connotations of the chosen colours in this advert - red, white and blue? 

- The colours red, whit and blue have patriotic connotations because of it being the colours of the British flag and that plays a part into pulling people into buying because this adverts purpose was to use stereotypes to pull women back into their household positions after WW2 in which they took on manly roles, this is relevant because the patriotic imagery will make them think they are still contributing to their country by being in the house just like how the helped their country in WW2.

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