Marcus Rashford : OSP

Marcus Rashford : OSP 

Context: Website
   
One thing that is FOOTBALL:
 
- The photos of Marcus Rashford on the front page wearing the England kit
 
One thing that is CAMPAIGNING:
 
- Mentions of his charity contribution in the 'ABOUT' section of the website
 
Language: 
  
Website Analysing:
  
Denotations:
1 - Photo of Marcus Rashford wearing the England Kit
2 - Photo of Marcus Rashford wearing a Burberry scarf
3 - Photo of Marcus Rashford celebrating on a pitch
 
Connotations:
1 - He is patriotic towards England and the England football team 
2 - He is a luxury brand ambassador 
3 - He just scored a goal meaning he is a good football player
 
Technical Code:
 
- The side bar that leads you to different parts of the website
 
Judge: Is the site 'bitty' or 'well-integrated and coherent'?
 
- The website is well integrated and coherent.
 
3 Differences between his website and his Instagram/Twitter:
 
1 - 
2 -
3 - 
 
How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
 
- Marcus Rashford's childhood is a key part of the online presence he has constructed because it is mainly charity based and he had a very underprivileged childhood.

Industry:

Imagine a brand is deciding whether to pay Marcus Rashford to promote its products. Build the case.

1 - He has various charitable causes that he has been apart of that would make the brand look good

2 - He plays for Manchester United and England so he would elevate the brand's legitimacy

3 - He has a large football fanbase so his fans would buy from the brand therefore creating revenue for the brand

HOW would social media be used to make the association?

- He could post a photo or a video wearing or using the brand.

ONE risk to the brand if it goes wrong?

- It could damage their reputation if he doesn't act act accordingly with the brand persona.

Decide: would you advise the brand to go ahead? 

- Yes because he is one of the most famous footballers in the world so having him endorse a brand would elevate is fame .

Why does Nike benefit from associating with him?

- His social activism and reach to the younger generation will benefit Nike greatly.

Representation:

Selection: what is shown? What is left out?

- You can see the image directly focused in on Marcus Rashford after scoring a goal and his fans in the stadium behind him

Construction: which media-language choices build the representation?

- It builds the idea that he has a very loyal fanbase

Stereotype check: positive, negative, or challenging a stereotype?

- It creates a positive stereotype that he is a frequent winner 

One way he is represented positively and one stereotype he challenges.

-


Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree?

- I agree beacuse




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