Advertising : Key conventions


Advertising : Key Conventions:

Skittles Advert Analysis:
- In the picture you see the product (Skittles) display in front of multiple Skittles arranged in a rainbow formation whilst sorted into their colours
emphasizes the variety that Skittles has to offer.
- the Slogan 'Taste the rainbow' furthers this idea that they have every colour of the rainbow and enforces the idea they have a variety of colours and flavours that you have to 'taste'.
- The visual vibrancy of the ad adds to to the creative and imaginative vibe that Skittles have built around themselves that appeals to all age demographics and audiences, not having to dive into the off-beat and dark humour that most ad campaigns lean into to accumulate an older audience.
- You can also how the logo is a vibrant red which draws audiences in and stands out amongst the dull and mundane reality that consumers live in but also stand out against competitors.
- Even in the packaging you can see the skittles displayed on the front fusing to create a rainbow which fits the recurring theme of rainbows, therefore making it so consumers associate rainbows that connote happiness with their product which in turn solidifies their brand identity.

Advert Research:

A brand with clear brand identity:



An advert that uses shock tactics or a controversial idea:




An advert that creates a a strong emotional connection to the audience:


















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