Key Concept Analysis

 Key Concept Analysis

Language:

- The tagline "The terrifying motion picture from the terrifying No.1 best seller", the repetition of the word "terrifying" tells potential consumer that this is a horror movie

- The big blood-red font and colour connotes bloodshed and murder

Industry:

- Produced by Universal Picture and Zanuck/Brown Company

-Actors are Robert Shaw, Richard Dreyfuss and Roy Shneider

Audience:

- This movie's Target Audience is mature audiences who enjoy horror,thrillers and suspense 

- Age Range would be Teenagers to Adults (16+)

Representation:

- In the focal image we see a Shark about to attack and potentially eat a swimmer, this tells audiences what the movie is about and what type of movie it is