Nehal Media Blog Y9

Represent NHS Blood campaign: CSP What is an advertising campaign? - an organized course of action to promote a product or service. What is the objective of the NHS Represent campaign? - The NHS 'Represent' campaign (2016) was a partnership with the MOBO Organisation designed to address the critical shortage of blood donors from Black and Asian communities.  - It aimed to increase the number of donors from these backgrounds, as they are more likely to have the specific, rare blood types needed to treat conditions such as sickle cell disease and thalassemia. What does this advert want people to do once they've seen it ? - The advert wants people of minority backgrounds to donate blood to help their community. Why is the advert called 'Represent'? - It is called 'Represent  ' because by donating they are representing minorities who don't have blood compatible to theirs because of the lack of POC donators. Why have the producers chosen celebrities to featur...

 OMO Print Advert: CSP What year was the advert produced?  The advert was created in 1955  How were women represented in most adverts in the 1950s? - Women were represented as housewives, the cook, the cleaner and the laundromat therefore restricting them to household chores.    How does the heading message and the style of the text promote the product? - The slogan 'OMO make whites brighter' makes the viewer intrigued, the word 'brighter' creates a conflict between 'dull' and 'ordinary' laundry and 'OMO brightness'. - There is also a zig-zag pattern that stresses the slogan to the viewers. Why is a picture of the product added to the bottom right of the advert? - There is a picture depicting the product that they are trying to advertise. What are the connotations of the chosen colours in this advert - red, white and blue?   - The colours red, whit and blue have patriotic connotations because of it being the colours of the British flag and that p...

Galaxy: CSP Key Conventions of the Galaxy ad: Slogan Music/ Soundtrack  Star Power/CGI Nostalgia Imagery/Colour Palette Backgroung/Setting What is the  key message  the Galaxy advert: - The key message of the Galaxy advert is that the chocolate being advertised will give consumers pleasure and that it gives a well deserved escape from ordinary life.   Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? - Audrey Hepburn is a famous British actress from the 1950-1960's who is famous for best know for her award winning films like Breakfast at Tiffany's (1961)   and Roman Holiday  (1954) which the advert is based off of. What is Intertextuality? - Intertextuality is the practice of referencing a media text (usually well known) in anther media text. e.g. The Lion King is based off of the play Hamlet What Audrey Hepburn films are referred to in this advert and how is this effect created ?  - Breakfast at Tiffany's (1961) i ...