Audience: Effects Theory

Audience: Effects Theory

Passive Reading:

- Taking every piece of media you come across at face value and not having any thoughts about.

Active Reading:

- When you see a piece of media you actively think about it therefore engaging with

Hypodermic Needle Theory:

- The hypodermic needle theory, suggests that media messages are like a drug, directly injected into a passive audience and capable of shaping their beliefs and behaviours.

Blumer and Katz's Uses and Gratifications Theory:

Information/Surveillance:

- Blue Planet: The show is about the ocean and and sea life living in their marine habitats and how they coexist.

Identity:

- Bend It Like Beckham: The movie portrays the main character trying to juggle both her culture and her passion for football 

Diversion/Entertainment:

- Iron Man: The movie consists of constant action and is extremely entertaining

Relationships:

- Sesame Street: This long-running program blends education with a supportive atmosphere, teaching emotional regulation, social skills, and problem-solving through its diverse cast of characters and low-pressure environment.