Audience Reception Theory

 Audience Reception Theory

Preferred Reading:

- The meaning that the producers of a piece of media indented to be interpreted by audiences.

Oppositional Reading:

- The meaning that the audiences interpret which is the opposite of what the producers wanted.

Harry Brown Task:

1) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

- The teenager characters are portrayed as violent criminals that are set to be the antagonists so the audience with dislike them

2) Why might young people reject this reading and construct an oppositional reading of the trailer?

- The movie is generalising all young people as criminals with no regard for public safety so they will will probably detest the movie

- The Preferred Reading is that McDonalds wants you to feel interested in their new product and want to buy it as soon as possible and that the text describing the delicious ingredient in detail will interest will maybe attract a culinary audiences

- The Negotiated Reading may consist of discourse about how the entire depiction of the Big Mac is unrealistic and how it looks completely different in real life and how McDonalds may be trying to clickbait their loyal fanbase into buying burger that doesn't actually exists.  

-An oppositional reading of a McDonald's ad they are trying to contribute to childhood obesity and by introducing a new burger they are just adding onto the numerous corporate companies using catchy advertisement to advertise unhealthy eating on an impressionable audience of predominantly families with children. This directly fuels and already growing fast food culture which in turn puts children's lives at risks of contracting a number of heart related disease