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Demographics and Psychographics
Demographics and Psychographics 1. What information do media companies use to create a demographic profile of their audience? Age: The age range of the audience. Gender: The gender of the audience. Income and Occupation: The income level and job titles or types of employment. Education: The level of education the audience has attained. Location: The physical location of the audience, from country to more specific regions . Gender: Male or Female or Others Ethnicity/Race: Cultural and national backgrounds, often with specific categories for detailed analysis (e.g., Indian , Pakistani , Chinese ) . 2. Why are media companies and advertisers increasingly using audience profiling and not just demographics? Limitations of Demographics: Demographics (age, gender, income) only offer a surface-level view and can lead to inaccurate stereotypes. For instance, two people in the same demographic group might have v...
Poster Analysis
Key Concept Analysis Language: - The tagline "The terrifying motion picture from the terrifying No.1 best seller", the repetition of the word "terrifying" tells potential consumers that this is a horror movie. - The big blood-red font and colour connotes bloodshed and murder but also action. Industry: - Produced by Universal Picture and Zanuck/Brown Company -Actors are Robert Shaw, Richard Dreyfuss and Roy Shneider Audience: - This movie's Target Audience is mature audiences who enjoy horror, thrillers and suspense. - Age Range would be Teenagers to Adults (16+) Representation: - In the focal image we see a Shark about to attack and potentially eat a swimmer, this tells audiences what the movie is about and what type of movie it is




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