Nehal Media Blog Y9

Film Industry: Marketing - Marvel Cinematic Universe Marvel Cinematic Universe - There were 22 MCU films at the time of the article -  The MCU is the   most successful film franchise of all time  making more than $18.2bn (£13.7bn) to date. - The MCU started in 2008 with Iron Man 1 -  Sony Pictures owns the film rights to Spider-Man and his universe, but licensed the character to Marvel Studios (owned by Disney) for inclusion in the Marvel Cinematic Universe (MCU) due to a landmark deal - Walt Disney own the rights to The Fantastic Four and The X-Men -  Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future. , external , making more than $18.2bn (£13.7bn) to date. Extension: Black Widow: - The Guardian generally found  Black Widow  to be  an enjoyable, solid Marvel entry , pr...

  Industries Ownership and Control: Conglomerate Ownership: - A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.   Subsidiary: - A Company that is owned or controlled by another company, known as the parent or holding company.   The parent company can exert control through various means, such as owning a majority of the subsidiary's voting rights or having the power to appoint the majority of its directors. Benefits of Vertical integration: - Vertical integration benefits media companies by  allowing them to control the entire supply chain, from content creation to distribution, which reduces costs and risks, enhances efficiency, and allows for coordinated marketing .  B y owning multiple stages of production and distribution, companies can maximize profits, create synergies betwe...