Key Concept Analysis
Key Concept Analysis Language: - The tagline "The terrifying motion picture from the terrifying No.1 best seller", the repetition of the word "terrifying" tells potential consumers that this is a horror movie. - The big blood-red font and colour connotes bloodshed and murder but also action. Industry: - Produced by Universal Picture and Zanuck/Brown Company -Actors are Robert Shaw, Richard Dreyfuss and Roy Shneider Audience: - This movie's Target Audience is mature audiences who enjoy horror, thrillers and suspense. - Age Range would be Teenagers to Adults (16+) Representation: - In the focal image we see a Shark about to attack and potentially eat a swimmer, this tells audiences what the movie is about and what type of movie it is