Denotations and Conatations 12/09/24

 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

• You can see a boy with a sad impression on his face wearing messy/dirty clothes next to the text ‘Dig toilets Not graves’. This advert communicates to you by showing you a poor boy that is staring at you, this is to draw sympathy from the target audience.

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.

• This advert is a collaboration between Burger King and Netflix, this advert focuses on the Netflix show Stranger Things. This advert is on how Burger king is making a Stranger Things themed burger - there is a part of Stranger Things called the ‘The Upside Down’, so by making a burger upside down this puts a comedic twist on the product which will produce a big profit. This advert is looking for a Stranger Things fan base  demographic as Stranger Things is a very popular show.