Nehal Media Blog Y9

  Industries Ownership and Control: Conglomerate Ownership: - A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.   Subsidiary: - A Company that is owned or controlled by another company, known as the parent or holding company.   The parent company can exert control through various means, such as owning a majority of the subsidiary's voting rights or having the power to appoint the majority of its directors. Benefits of Vertical integration: - Vertical integration benefits media companies by  allowing them to control the entire supply chain, from content creation to distribution, which reduces costs and risks, enhances efficiency, and allows for coordinated marketing .  B y owning multiple stages of production and distribution, companies can maximize profits, create synergies betwe...

Audience Effects Theory Passive Reading: - Taking every piece of media you come across at face value and not having any thoughts about. Active Reading: - When you see a piece of media you actively think about it therefore engaging with Hypodermic Needle Theory: -  The hypodermic needle theory,  suggests that media messages are like a drug, directly injected into a passive audience and capable of shaping their beliefs and behaviours . Blumer and Katz's Uses and Gratifications Theory: Information/Surveillance: - Blue Planet: The show is about the ocean and and sea life living in their marine habitats and how they coexist. Identity: - Bend It Like Beckham: The movie portrays the main character trying to juggle both her culture and her passion for football  Diversion/Entertainment: - Iron Man: The movie consists of constant action and is extremely entertaining Relationships: - Sesame Street:  This long-running program blends education with a supportive atmosphere, teachi...

 Audience Reception Theory Preferred Reading: - The meaning that the producers of a piece of media indented to be interpreted by audiences. Oppositional Reading: - The meaning that the audiences interpret which is the opposite of what the producers wanted. Harry Brown Task: 1) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? - The teenager characters are portrayed as violent criminals that are set to be the antagonists so the audience with dislike them 2) Why might young people reject this reading and construct an oppositional reading of the trailer? - The movie is generalising all young people as criminals with no regard for public safety so they will will probably detest the movie - The Preferred Reading is that McDonalds wants you to feel interested in their new product and want to buy it as soon as possible and that the text describing the delicious ingredient in detail will interest will maybe attract a culinary au...

  Demographics and Psychographics 1. What information do media companies use to create a demographic profile of their audience? Age:  The age range of the audience. Gender:  The gender of the audience. Income and Occupation:  The income level and job titles or types of employment. Education:  The level of education the audience has attained. Location:  The physical location of the audience, from country to more specific regions .   Gender:  Male or Female or Others Ethnicity/Race:  Cultural and national backgrounds, often with specific categories for detailed analysis (e.g.,  Indian ,  Pakistani ,  Chinese ) . 2.  Why are media companies and advertisers increasingly using audience profiling and not just demographics? Limitations of Demographics:  Demographics (age, gender, income) only offer a surface-level view and can lead to inaccurate stereotypes. For instance, two people in the same demographic group might have v...

Demographic Research Age: Teenagers - Young Adults (13-21) Gender: Female Social Class: Working Class - Upper Middle Class Education: High School - College Race: Predominantly WOC  Job: Students Home (city/countryside): City

Introduction to Media: Blog Index: 1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9)Demographic Research 10)Demographics and Psychographics 11 ) Audience Reception Theory 12)Audience Effects Theory 13)Industries Ownership and Control 14)Film Industry: Marketing - Marvel Cinematic Universe