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Demographics and Psychographics

  Demographics and Psychographics 1. What information do media companies use to create a demographic profile of their audience? Age:  The age range of the audience. Gender:  The gender of the audience. Income and Occupation:  The income level and job titles or types of employment. Education:  The level of education the audience has attained. Location:  The physical location of the audience, from country to more specific regions .   Gender:  Male or Female or Others Ethnicity/Race:  Cultural and national backgrounds, often with specific categories for detailed analysis (e.g.,  Indian ,  Pakistani ,  Chinese ) . 2.  Why are media companies and advertisers increasingly using audience profiling and not just demographics? Limitations of Demographics:  Demographics (age, gender, income) only offer a surface-level view and can lead to inaccurate stereotypes. For instance, two people in the same demographic group might have v...
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Demographic Research

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Demographic Research Age: Teenagers - Young Adults (13-21) Gender: Female Social Class: Working Class - Upper Middle Class Education: High School - College Race: Predominantly WOC  Job: Students Home (city/countryside): City Extension:
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Introduction to Media: Blog Index

Introduction to Media: Blog Index: 1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9)Demographic Research 10)Demographics and Psychographics
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Blog Feedback and Learner Response

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Blog Feedback and Learner Response
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Camera Movement and Editing

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Camera Movement and Editing Camera Movement: Track and Dolly: - Helps track the movement of the subjects in the frame  - Can help display the urgency of the situation and the characters or the panic in them Crane: - Used to convey a sense of urgency and add to the action of the chase scene - Can also be used to track the motion of the aircraft coming to get him and its speed towards him Close Up: - Makes it clear that the focus of the scene is the main subject and no one else - The Close-Up helps the audience get an idea of what the subject is feeling and their thoughts through body language and facial expressions Editing: - The use of making someone walk in front of him to show the change facial expressions after seeing the main character is a wanted criminal conveys his realisation to the fact he is on public transport with a fugitive - The switch from law enforcement finding him on their system then it cutting to him shows a subtle switch in focus, the change form talking about ...
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Camera Work

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  Doctor Who - Camera Work Close Up: - Emphasizes the characters facial expressions and their emotions but also shows the emotional impact that tense situations have on the character Two Shot: - Can display dialogue between 2 characters but also hint to a potential relationship and familiarity between the characters because of how close they are to each other   Bird's Eye : -  Give us a Bird's Eye View of the setting and gives us the bigger picture but can show the scale of just how big something is by making it look small and insignificant Mise-en-Scene: CLAMPS Costume - He is wearing a Suit and tie so he may be a business man or someone of importance Lighting: - The lighting is dim and the main light source is the coming from a bulb/Science experiment  contraption so he could be a Scientist Actor Placement: - He is in the middle of the frame Make Up and Hair: - He isn't wearing any Make up and his hair is average Props: - He is surrounded by Futuristic looking inve...
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Mise - en - Scene

  Mise - en - Scene CLAMPS: Costume: - The character in the start was wearing a lab coat, this suggests to the audience that he is a scientist. - The main characters outfits are inspired by the 1980's, this is to tell the audience what time they live in  Lighting: - The lights are flickering, this could suggest to the audience that there is danger as it convey an eerie feeling   Actor Placement: -  The character in the start got lifted up and was never seen again, this communicates to viewers that he has most likely gotten eaten by the creature he was running from Make up and Hair: - The characters hair are inspired by the 1980's, this is to show what time period the show is placed in Props: - There is a Dungeons and Dragons boardgame, Settings: - The setting in the beginning was a laboratory, this could mean there are experiments going on 
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