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Advertising : Key conventions

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Advertising : Key Conventions: Skittles Advert Analysis: - In the picture you see the product (Skittles) display in front of multiple Skittles arranged in a rainbow formation whilst sorted into their colours emphasizes the variety that Skittles has to offer. - the Slogan 'Taste the rainbow' furthers this idea that they have every colour of the rainbow and enforces the idea they have a variety of colours and flavours that you have to 'taste'. - The visual vibrancy of the ad adds to to the creative and imaginative vibe that Skittles have built around themselves that appeals to all age demographics and audiences, not having to dive into the off-beat and dark humour that most ad campaigns lean into to accumulate an older audience. - You can also how the logo is a vibrant red which draws audiences in and stands out amongst the dull and mundane reality that consumers live in but also stand out against competitors. - Even in the packaging you can see the skittles displayed on ...
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Media Test Learner Response

 Media Test Learner Response Question 6 Rewrite: - Charities might use pictures of children in their advertisements to evoke feelings of pity and guilt that would drive donations. they could also show children to highlight their vulnerable condition and emphasize their innocence and helplessness. Intense images of children in unfortunate situations will place a sense of responsibility but also urgency onto viewers and the  Water Aid  advert displays this with the main subject being the child at the centre of the frame staring directly at the camera which would place responsibility on the viewers but also creates tension between viewers and the child. The advert also achieves this by placing the subject in an area with a background with huts which connote poverty to 1st world viewers furthering this narrative of a helpless child in need of help.  
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I, Daniel Blake: Film Industry

 I, Daniel Blake: Film Industry: Independent Films: -   Independent cinema (indie) refers to  films made outside the major Hollywood studio system, focusing on artistic vision, unique stories, lower budgets, and creative freedom, contrasting sharply with Hollywood blockbusters that prioritize mass appeal, massive budgets, big stars, high production values (CGI, effects), and formulaic plots for wide commercial success. What is I, Daniel Blake about? - I, Daniel Blake  is a powerful British film (and stage adaptation) about  a 59-year-old joiner from Newcastle who, after a heart attack, clashes with the dehumanizing, bureaucratic welfare system while trying to claim benefits, forming a bond with a struggling single mother and her children caught in similar traps Who directed I, Daniel Blake and why is this important? - I , Daniel Blake  was directed by veteran social realist filmmaker Ken Loach . -its importance lies in its powerful, humanizing critique of t...
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Film Industry: Black Widow

Film Industry: Black Widow Companies involved in Black Widow: Marvel Studios:  The primary production company, as part of the Marvel Cinematic Universe. The Walt Disney Company:  The parent company that owns Marvel Studios and handles distribution. Cinesite & Trixter:  Companies that provided significant visual effects work for the movie.   Conglomerate Ownership + Black Widow: Conglomerate ownership refers to a single, large corporation owning numerous smaller companies across different media sectors. The link to  Black Widow  illustrates several key aspects of the movies marketing strategies:   Acquisition and Control:  Disney acquired Marvel Entertainment in 2009 for $4 billion, bringing the intellectual property (IP), including the  Black Widow  character, under its corporate umbrella. This allowed Disney to control the character's cinematic future. Horizontal Integration:  Disney owning Marvel Studios is an example of hori...
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Film Industry: Marketing - Marvel Cinematic Universe

Film Industry: Marketing - Marvel Cinematic Universe Marvel Cinematic Universe - There were 22 MCU films at the time of the article -  The MCU is the   most successful film franchise of all time  making more than $18.2bn (£13.7bn) to date. - The MCU started in 2008 with Iron Man 1 -  Sony Pictures owns the film rights to Spider-Man and his universe, but licensed the character to Marvel Studios (owned by Disney) for inclusion in the Marvel Cinematic Universe (MCU) due to a landmark deal - Walt Disney own the rights to The Fantastic Four and The X-Men -  Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future. , external , making more than $18.2bn (£13.7bn) to date. Extension: Black Widow: - The Guardian generally found  Black Widow  to be  an enjoyable, solid Marvel entry , pr...
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Industries Ownership and Control

  Industries Ownership and Control: Conglomerate Ownership: - A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.   Subsidiary: - A Company that is owned or controlled by another company, known as the parent or holding company.   The parent company can exert control through various means, such as owning a majority of the subsidiary's voting rights or having the power to appoint the majority of its directors. Benefits of Vertical integration: - Vertical integration benefits media companies by  allowing them to control the entire supply chain, from content creation to distribution, which reduces costs and risks, enhances efficiency, and allows for coordinated marketing .  B y owning multiple stages of production and distribution, companies can maximize profits, create synergies betwe...
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Audience Effects Theory

Audience Effects Theory Passive Reading: - Taking every piece of media you come across at face value and not having any thoughts about. Active Reading: - When you see a piece of media you actively think about it therefore engaging with Hypodermic Needle Theory: -  The hypodermic needle theory,  suggests that media messages are like a drug, directly injected into a passive audience and capable of shaping their beliefs and behaviours . Blumer and Katz's Uses and Gratifications Theory: Information/Surveillance: - Blue Planet: The show is about the ocean and and sea life living in their marine habitats and how they coexist. Identity: - Bend It Like Beckham: The movie portrays the main character trying to juggle both her culture and her passion for football  Diversion/Entertainment: - Iron Man: The movie consists of constant action and is extremely entertaining Relationships: - Sesame Street:  This long-running program blends education with a supportive atmosphere, teachi...
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