Nehal Media Blog Y9

 Audience Reception Theory Preferred Reading: - The meaning that the producers of a piece of media indented to be interpreted by audiences. Oppositional Reading: - The meaning that the audiences interpret which is the opposite of what the producers wanted. Harry Brown Task: 1) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? - The teenager characters are portrayed as violent criminals that are set to be the antagonists so the audience with dislike them 2) Why might young people reject this reading and construct an oppositional reading of the trailer? - The movie is generalising all young people as criminals with no regard for public safety so they will will probably detest the movie - The Preferred Reading is that McDonalds wants you to feel interested in their new product and want to buy it as soon as possible and that the text describing the delicious ingredient in detail will interest will maybe attract a culinary audi...

  Demographics and Psychographics 1. What information do media companies use to create a demographic profile of their audience? Age:  The age range of the audience. Gender:  The gender of the audience. Income and Occupation:  The income level and job titles or types of employment. Education:  The level of education the audience has attained. Location:  The physical location of the audience, from country to more specific regions .   Gender:  Male or Female or Others Ethnicity/Race:  Cultural and national backgrounds, often with specific categories for detailed analysis (e.g.,  Indian ,  Pakistani ,  Chinese ) . 2.  Why are media companies and advertisers increasingly using audience profiling and not just demographics? Limitations of Demographics:  Demographics (age, gender, income) only offer a surface-level view and can lead to inaccurate stereotypes. For instance, two people in the same demographic group might have v...

Demographic Research Age: Teenagers - Young Adults (13-21) Gender: Female Social Class: Working Class - Upper Middle Class Education: High School - College Race: Predominantly WOC  Job: Students Home (city/countryside): City Extension:

Introduction to Media: Blog Index: 1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9)Demographic Research 10)Demographics and Psychographics

Blog Feedback and Learner Response

Camera Movement and Editing Camera Movement: Track and Dolly: - Helps track the movement of the subjects in the frame  - Can help display the urgency of the situation and the characters or the panic in them Crane: - Used to convey a sense of urgency and add to the action of the chase scene - Can also be used to track the motion of the aircraft coming to get him and its speed towards him Close Up: - Makes it clear that the focus of the scene is the main subject and no one else - The Close-Up helps the audience get an idea of what the subject is feeling and their thoughts through body language and facial expressions Editing: - The use of making someone walk in front of him to show the change facial expressions after seeing the main character is a wanted criminal conveys his realisation to the fact he is on public transport with a fugitive - The switch from law enforcement finding him on their system then it cutting to him shows a subtle switch in focus, the change form talking about ...